Posted by Dale Buss on January The calendar has flipped, and so has BMW of North America—over the US Olympic bobsled team. Even as BMW kept watch on Friday for year-end US sales-results comparisons between it and Mercedes-Benz over which brand ended up selling the most luxury cars in 2013, as BMW did in 2012 […]
Patrick Rishe, Contributor I cover the economics of the sports industry. Business 1/06/2014 @ 9:53PM VIZIO is the beauty-of-the-ball in terms of sponsorship and advertising value earned from this college football bowl season. VIZIO sponsored both the Rose Bowl on January 1st, as well as Monday night’s final BCS National Championship game. If their […]
Excerpts from the ASSOCIATED PRESS Posted January 3, 2014 at 1:25 p.m. “Pepsi has been a Super Bowl advertiser nearly every year since 1986. Last year it began sponsoring the halftime show as a way to help the brand stand out from the crowded field of advertisers.” “In an ad that starts running Saturday (approximately […]
Goals are typically long-term aims of an organization. Goals are more general and less structured than objectives. Generally, a goal is more of an abstract idea that a person or company works toward achieving, such as “provide good customer service” or “put people above profits.” Goals are ongoing procedures that are never completed. Objectives are […]
Honda’s “Keeping Dreams on Track” Float to Lead 2014 Rose Parade, Set to Break Record for Longest Rose Parade Float 12/23/2013 5:19:00 PM Measures an unprecedented 274 feet in length, a Rose Parade float record Float will celebrate the recently launched TOMODACHI-Honda Cultural Exchange Program between the United States and Japan, promoting friendship, education and […]
On December 31st, 1879, in the first demonstration of his incandescent light bulb, Thomas Edison lit up a street in Menlo Park, New Jersey. The Pennsylvania Railroad Company ran special trains to Menlo Park on the day of the demonstration in response to public enthusiasm over the event. Although the first incandescent lamp had been […]
Like any well run sports franchise, the LA Kings have tons of sponsors and on-site activation. Along with tons of signage, Verizon has an on-site kiosk in the Staple Center where you can buy cell phones, service, and accessories. The Wall Street joural gave out free Kings jackets with a 1 month subscription. Ferrara Candy […]
Top UFC lightweight, Joe Lauzon has made a name for himself for having exciting, ‘Fight of the Night’ worthy, performances inside the Octagon. The top bonus winner has shared many main card slots with the sport’s top stars and champions. When it comes to gauging the success of a UFC fighter, one could only hope […]
Celebrity endorsements have long been the domain of TV and magazine ads. But now, marketers have discovered that stars and other so-called influencers can help move product just as well through their social media channels. Sixty-one percent of marketers surveyed by Izea, a social sponsorship marketplace, said they’ve paid someone to mention their product on […]
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EVENT BRANDING & SPONSORSHIP DEVELOPMENT 