Category sponosorship development

Pepsi Starts Superbowl Activation with Bruno Mars Early

January 6, 2014 · by S.McTours · in brand association, event branding, event marketing, partnerships, public relations, sponosorship development · Leave a comment

Excerpts from the ASSOCIATED PRESS Posted January 3, 2014 at 1:25 p.m. “Pepsi has been a Super Bowl advertiser nearly every year since 1986. Last year it began sponsoring the halftime show as a way to help the brand stand out from the crowded field of advertisers.” “In an ad that starts running Saturday (approximately […]

Honda Brings Robots, Virtual Float Rides, and More to the 2014 Rose Parade

January 2, 2014 · by S.McTours · in event branding, event marketing, partnerships, public relations, sponosorship development, Uncategorized · Leave a comment

Honda’s “Keeping Dreams on Track” Float to Lead 2014 Rose Parade, Set to Break Record for Longest Rose Parade Float 12/23/2013 5:19:00 PM Measures an unprecedented 274 feet in length, a Rose Parade float record Float will celebrate the recently launched TOMODACHI-Honda Cultural Exchange Program between the United States and Japan, promoting friendship, education and […]

Exclusive: One Direction Teams With Nabisco For Multi-Brand Tour Sponsorship, Marketing Blitz

December 12, 2013 · by S.McTours · in advertising, brand association, event branding, event marketing, partnerships, public relations, sponosorship development · Leave a comment

One Direction’s 2013 North American tour has been sold out for nearly a year, ever since tickets went on sale just months after the British boy band’s American breakthrough in March 2012 when “Up All Night” debuted at No. 1 on the Billboard 200. But when the group hits the road June 13, it will […]