Category brand association

Pepsi Starts Superbowl Activation with Bruno Mars Early

January 6, 2014 · by S.McTours · in brand association, event branding, event marketing, partnerships, public relations, sponosorship development · Leave a comment

Excerpts from the ASSOCIATED PRESS Posted January 3, 2014 at 1:25 p.m. “Pepsi has been a Super Bowl advertiser nearly every year since 1986. Last year it began sponsoring the halftime show as a way to help the brand stand out from the crowded field of advertisers.” “In an ad that starts running Saturday (approximately […]

Thomas Edison was a Prolific Inventor and Savvy Publicist

December 30, 2013 · by S.McTours · in advertising, brand association · Leave a comment

On December 31st, 1879, in the first demonstration of his incandescent light bulb, Thomas Edison lit up a street in Menlo Park, New Jersey. The Pennsylvania Railroad Company ran special trains to Menlo Park on the day of the demonstration in response to public enthusiasm over the event. Although the first incandescent lamp had been […]

Exclusive: One Direction Teams With Nabisco For Multi-Brand Tour Sponsorship, Marketing Blitz

December 12, 2013 · by S.McTours · in advertising, brand association, event branding, event marketing, partnerships, public relations, sponosorship development · Leave a comment

One Direction’s 2013 North American tour has been sold out for nearly a year, ever since tickets went on sale just months after the British boy band’s American breakthrough in March 2012 when “Up All Night” debuted at No. 1 on the Billboard 200. But when the group hits the road June 13, it will […]